Tru Align, LLC

“The Tru Align wheel alignment system, which won an award at the SEMA show in Las Vegas this year, specializes in aligning and repairing large, oversized wheels, which were traditionally a nightmare for standard alignment racks…. Given the numbers that the aftermarket wheel business brings in, this may work its way into dealerships.”

“The Tru Align system, which allows tire service outlets to align vehicles equipped with plus-sized tires and wheels without damaging the wheels, was judged best new product because “it answers a real need,” according to the SEMA judging.”

“The Tru Align system facilitates perfect wheel alignments by enabling technicians to affix wheel alignment heads to precision-constructed, self-centering plates rather than attaching them to easily damaged wheels.”

“The heads of many alignment machines simply won’t fit on the biggest of the big wheels and even when they do, they can frequently damage the wheel’s finish, resulting in costly customer complaints. The newest premium tires with integral “rim protectors” and the increasingly popular lipless wheels also present challenges for wheel alignment technicians…[Because of Tru Align], custom wheels, lipless wheels and even bent wheels are no longer a problem in performing an accurate wheel alignment. Of course, accurate alignment is crucial to tire life, an especially important consideration in these days of very expensive low-profile tires.”