Tru Align Captures SEMA Best New Product Award

11/2/2004

New, patented system allows shops to align custom and bent wheels with current equipment

LAS VEGAS - The annual SEMA Show in Las Vegas is filled with thousands of new automotive products, all vying for the attention of nearly 100,000 discerning automotive trade visitors. Among all those new products at this year's SEMA Show, the Tru Align wheel alignment system was judged Best New Product in the Tools & Equipment category.

Why did the Tru Align system win such a prestigious award? According to the judging panel, it won because it answers a real need. These days, huge custom wheels and low-profile tires are enormously popular, but they often offer big challenges to technicians when it comes to aligning them properly. The heads of many alignment machines simply won't fit on the biggest of the big wheels and even when they do, they can frequently damage the wheel's finish, resulting in costly customer complaints. The newest premium tires with integral "rim-protectors" and the increasingly popular lipless wheels also present challenges for wheel-alignment technicians.

The Tru Align wheel alignment system is a new, patented solution to these problems. It was designed by a master alignment technician to take the wheel completely out of the wheel-alignment scenario. Because of this, custom wheels, lipless wheels and even bent wheels are no longer a problem in performing an accurate wheel alignment. Of course, accurate alignment is crucial to tire life, an especially important consideration in these days of very expensive low-profile tires.

The Tru Align system enables the technician to position the alignment-machine heads on precision-constructed plates that automatically position themselves at the dead-center of each hub rather than trying to attach them directly to expensive, easily damaged wheels. The plates are affixed to the vehicle by simply removing three lug nuts and replacing them temporarily with special adapters that hold the plate in place. The simple installation is very intuitive for the technician, and it enables perfectly accurate alignments using current alignment machines that are in most shops today.

The Tru Align system consists of four 13-inch precision plates and eight sets of steel adapters that temporarily replace the lug nuts while the alignment procedure is taking place. The multi-piece kit allows technicians to perform accurate alignments on virtually any vehicle on the road in North America, using their current alignment machines and tools.

The complete standard Tru Align system kit with four 13-inch plates is $1695.00. It can be ordered through many national distributors. Links to Tru Align distributors can be found on the Tru Align Web site,  www.trualign.com, or by calling 1-800-881-7335.